I stand for anyone who’s fed up and frustrated with dieting—there’s another, more rewarding, more joyful path.
I stand for anyone who wants transform their relationship with food—who wants to enjoy it fully without fear of overeating or weight gain.
I stand for people listening to and honoring their bodies’ signals, enabling themselves to appreciate their unique body and feel more comfortable with who they are.
I stand for each of us discovering our Happy Weight—the natural, individual set point where we can find stability and contentment.
I stand for YOU. If I could do it, you can too!
I'm Martha McGinnis, and I know the pain, frustration and hopelessness of being overweight and feeling unable to change it. As I write this today, I'm more than 50 pounds lighter than I was at my highest weight -- and I've been at least 45 pounds lighter for more than 30 years now. Now my life is so much richer than when I felt fat and miserable, but the best part is the confidence and freedom that come from being comfortable with my weight and at ease in my body. Today, I help others learn to regain their power over food, find their own "happy weights" and achieve success in the one area that's eluded them.
My struggle with overweight actually began with a diet when I was 13. I weighed less than 115 lbs. but I was convinced I was fat ! (I’m just 5’2″) The first diet worked, sort of, and after much struggle I reached 99 lbs. Yippee!
Did it last? Of course not…I soon regained all the weight I’d lost and then much, much more. Even with constant dieting and exercising–calorie counting, NutriSystem, liquid protein fasts: I tried them all– I soon shot past my original weight, gaining over 65 pounds in just a few years. Ultimately, I weighed more than 170 pounds*.
What had been a little problem was now a big problem, and a minor misery was now a life-consuming interior battle with myself and with food. Every moment of every day was clouded by it…I hated myself and was desperate for relief. It finally came in the form of an idea, an insight. I realized that thinking came before eating, that the obsession with dieting was causing my obsession with food and causing my weight gain–not the other way around.
I could look back and see that that first diet was the start of it all, which confirmed the idea. But what to do now? I was still fat and miserable and didn’t know what to do next, just that I needed to change the way I thought about food. I discovered that being “mindful” about eating helped a lot (I didn’t know the term then) and I did manage to bring my weight back down to about 119, but again, not for long. A case of mono and an emotional upheaval left me depressed, and I gained it all back with a vengeance, more than 45 lbs in 6 months! I was so upset I dropped out of college.
Even though I KNEW about being mindful, I was still vulnerable to compulsive eating and binges. The bright side? I also knew that the problem was in my head, absolutely, and I believed a solution existed, somewhere…
A few years later, back in school, I came across the work of Susie Orbach. I learned that I was on the right track and picked up a few techniques and insights that helped me re-learn how to eat normally – the way I ate before I started that first diet. My weight leveled off and then gradually began to decline. Once in awhile, I’d get in a hurry and think about dieting – which resulted in gaining about 5 lbs each time–just from thinking about it! As the weight came off, I learned to trust myself and have faith in my ability to eat the right amount for my body’s needs.
I gained a healthy amount of weight with my 2 pregnancies, eating healthily and moderately, and wasn’t worried about it. It felt right, and it was – the weight came off again steadily and gradually after each of my daughters was born.
Today, I trust myself with food completely — what a wonderful feeling! The freedom to face a buffet table loaded with fabulous food and feel nothing but pleasure, not worried about my weight, not worried that I’ll eat too much…it’s amazing! I’ve also discovered that I'm not alone -- there are thousands of people who have learned what I did, lost the weight and kept it off. AIM Eating pulls together the most essential and beneficial elements of both Intuitive and Mindful Eating as well as tools and techniques I've learned on my own and from many experts in personal transformation. It also includes Alignment -- helping you integrate this into your life, your beliefs, and your aspirations -- so you have the greatest chance for success.
Now, I as help you and others discover the freedom and joy of AIM Eating, I’m inspired by the power of your aspirations, by the effort you’ve put forth over the years in your efforts to lose weight, and by the courage you show now in trying something new. I’m thrilled when you succeed and it’s an incredible privilege to to be part of your journey.
* PS. I don’t have any pictures of myself near my top weight — I stayed far away from cameras! (no smartphones in those days). And in every single one of the photos from that period, my gaze is downcast -- just like I felt at the time.
Martha McGinnis, MBA
Certified Intuitive Eating Counselor
Founder & President, Rethinking Food